Casablanca Care Guide the tennis club aesthetic you love
Where Paris Haute Couture Encounters Tennis Culture
The Casablanca Paris label was created around the belief that the finest moments in sport happen not on the court but in the adjacent environments—the terrace, the locker room and the evening gathering. Designer Charaf Tajer drew from his own time spent splitting time between Parisian cultural scene and Moroccan hospitality to build a label that treats tennis as a aesthetic and lifestyle sphere rather than a competitive pursuit. Starting with its 2018 debut, Casablanca Paris created a tie to club life through silk shirts featuring rackets, tennis nets and lush vegetation. This was not activewear; it was a fantasy of the sporting lifestyle reimagined through high-end textiles and skilful illustration. By anchoring the house in tennis heritage, Tajer connected with a deep tradition of sophistication: think of the white flannels of 1930s players, the striped canopies of Roland-Garros and the cocktail culture that envelops Grand Slam events. In 2026, this tennis character serves...